Why a Structure Matters
Sales emails that win jobs aren’t written off the cuff. They follow a proven rhythm that builds trust, shows value, and guides action.
If you’re a painter, builder, or tradie looking to close more quotes, this simple 7-step format will help you sell without sounding salesy.
🔧 Step 1: The Subject Line That Gets Opened
Your subject line should be short, clear, and spark curiosity.
Examples:
- “Your Free Quote is Ready”
- “Painting Advice That Saves You Money”
- “This Could Help With Your Next Reno Project”
📌 Pro Tip: Use tools like CoSchedule Headline Analyzer to fine-tune your subject lines.
👋 Step 2: Greet and Personalize
Start with the recipient’s name or business if possible. A warm greeting makes your message feel personal, not robotic.
Example:
“Hi Sarah, thanks for your interest in CWP Painting. I’ve put together some info that might help with your next step.”
🎯 Step 3: Identify Their Problem
Quickly reflect the problem or project goal. This shows you understand what they’re looking for.
Example:
“You mentioned needing advice on colour matching for your heritage home. We’ve worked on similar projects in Orange, and it makes a huge difference.”
🛠️ Step 4: Present Your Offer
This is the meat of your message—explain how you can help and what you’re offering.
Example:
“We’d love to help. Our team can prep and repaint the entire front façade, and we’ll include a complimentary colour consult.”
👍 Step 5: Add Social Proof
Mention reviews, photos, or relevant experience to build credibility.
Example:
“We recently completed a similar home on Hill Street. You can see before-and-after photos here: Recent Projects.”
🕒 Step 6: Make It Easy to Take Action
Tell them exactly what to do next. Keep it clear and low-pressure.
Example:
“If that sounds good, you can book a quote call here: Schedule Now. Or just reply to this email with a time that suits you.”
📝 Step 7: Sign Off With Confidence
End with a friendly, confident tone that reminds them you’re professional and approachable.
Example:
“Thanks again, Sarah. Looking forward to hearing from you. – Kevin, CWP Painting”
📸 Image Suggestion
- A confident tradie typing on a laptop with a coffee mug nearby (for blog/email setting)
- Screenshot of an example sales email layout in a Gmail or Mailchimp interface
🎥 Video Suggestion
Watch: How to Write Sales Emails That Get Replies (Mailchimp)
