Simple Pricing Strategies for New Painters Who Want to Profit
Setting your rates might feel like one of the hardest parts of running a painting business. What should you charge? What’s too high—or too low? You’re not alone in feeling overwhelmed by this question. But with the right approach, you can develop a pricing strategy that helps you turn a profit—even if you’re just starting out.
Start With a Target-Based Calculator
One easy way to begin is by using a pricing calculator to figure out how much you need to earn to meet your income goals. Tools like the Time Freedom Business Calculator by Melissa Ingold can help. They provide a starting point by showing what to charge based on your desired income and availability.
But that’s just the beginning. To price your services confidently and competitively, you’ll need to dig deeper.
Understand Your Competition
Researching what others charge is essential—but not always straightforward. Many service providers don’t list their rates publicly. Try subscribing to competitors’ mailing lists, reviewing their social media, and even reaching out with polite questions.
While doing your research, be sure to compare apples to apples. Look at businesses with similar experience, skills, and target markets. Avoid undervaluing or overhyping your position by comparing yourself to companies with a different client base or track record.
👉 Want help comparing? Use our Painting Job Pricing Guide to evaluate your local market.
Take Stock of Your Skills and Experience
If you’ve earned certifications or completed formal training, this often justifies higher rates. But even if you haven’t, don’t overlook your real-world experience. Have clients rehired you? Do you have positive testimonials? Do you consistently deliver quality work? These are strong indicators that you can—and should—charge more.
Be honest, but don’t be modest. Track record counts, and showcasing results builds value.
Know Your Market and What It Can Bear
Ultimately, your local market will help define your price range. As any economics student can tell you, the sweet spot is where a buyer’s willingness to pay meets your willingness to accept.
If you’re targeting budget-conscious clients, expect to charge less—and work harder to win volume. That’s okay when starting out. However, if your ideal clients are homeowners in affluent areas or commercial clients with stable budgets, they’ll expect—and respect—higher pricing.
High-paying clients often associate higher prices with better value. Don’t price yourself too low or you risk turning them away.
Stay Flexible and Adjust as Needed
The great thing about your pricing? It’s not permanent.
If you’re attracting the wrong clients or feel like you’re working too hard for too little, it may be time to increase your rates. If you’re not getting any leads, you might need to adjust your offer or communicate your value more clearly.
Remember, this is your business. You get to set the rules—and the rates.
For more support on growing your business and refining your pricing strategy, explore our Painter’s Business Toolkit and check out FreshBooks’ small business pricing advice for more insights.
Pro Tip: Revisit your rates every 6–12 months to make sure they still reflect your skill level, demand, and desired profit margins.
