Let’s be honest—you’re in business to make a profit. Helping people is great, but if your painting or trade business isn’t generating steady income, it won’t survive. Simply relying on word-of-mouth or hoping for referrals is not a sales strategy—it’s “wishful marketing.”
To grow, you need to take action: identify your ideal clients, build trust, and confidently ask for the sale.
Step 1: Build Confidence in Your Value
Hearing “no” is frustrating—but it’s a normal part of doing business. Each “no” gets you closer to a “yes.”
Success starts with knowing exactly who your ideal customer is and how you help them. The better you understand your audience’s pain points, the more confident and persuasive you’ll be.
Try These Quick Visibility Boosters:
- Share an intro post on your Facebook and Instagram pages describing who you serve.
- Add a “Who We Help” section on your Services page.
- Start a short video series on social media answering common customer questions.
- Collaborate with local influencers or appear on a podcast to expand your reach.
For more advice on building credibility, check out this helpful guide on how to position your brand.
Step 2: Ask for the Sale (Without the Pressure)
Your clients don’t want to be pressured—but they do want help from someone they trust. Confident tradespeople know how to ask for the sale in a way that feels natural.
Instead of pushing, guide your prospect down a simple sales path:
- Start with a low-risk offer (free quote, colour consult, etc.)
- Follow up with useful updates, project tips, or seasonal specials
- Present your full offer once trust is built
How to Ask Naturally:
- Email Marketing: Share what’s new, showcase recent transformations, and include clear calls to action.
- On-Site Visits: After delivering a quote, ask: “Would you like to book in?” or “Is it okay to follow up next week?”
Want better email results? Try using a proven framework like this 7-step sales email structure.
Step 3: Sell by Listening, Not Pushing
Here’s the truth: great salespeople listen more than they talk. If you understand your customer’s goals, you can confidently present a solution they’ll value.
Even if they’re not ready to commit today, keep the relationship going. Share helpful content, stay visible, and be ready when they are.
📌 Ready to sell with more confidence? Download your free client conversationAll Posts scripts in our Painter’s Business Toolkit.
🎥 Watch: How to Build Trust and Close Sales Without Being Pushy
📸 Below: Real tradie in action explaining a quote (image suggestion)
