Want to book more jobs and outshine your competition? As a business owner, you already know sales matter. But in a crowded market, how do you stand out without sounding pushy—or wasting hours writing sales copy from scratch?
Good news: these three proven steps will help you sell more services quickly and easily. Let’s break them down so you can take action today.
Step 1: Identify the Problem You’re Solving
The first thing every painter must ask is: What problem am I solving for my customer?
This is where real connection begins. When you understand why your customer is looking for a painter, you can speak directly to their needs.
Are they preparing their home for sale? Fixing flaking paint? Refreshing a tired interior? Speak to that. When your message reflects their pain points, they’ll pay attention.
🔁 Action Step: Revisit your website or ad copy. Are you leading with your client’s problem or just listing your services?
👉 Related read: How to Identify Your Ideal Client’s Pain Points
Step 2: Show How You Solve It
This step is where you shine. Don’t just talk about your years of experience or the brands of paint you use—those are features. Instead, focus on the outcome for the client.
Tell them how you’ll make their home feel fresh and new. Explain how your process reduces mess and stress. When you show them how you solve their problem, they’ll see why you’re worth hiring.
✨ Pro Tip: Your competitors are talking about themselves. You stand out by talking about your customer.
🔍 Internal link: See our Project Showcase to learn how we solved problems for real clients
Step 3: Make It Easy to Buy
Once your potential client knows you understand their problem and you can solve it, you need to answer one final question: How do they get started?
Don’t assume people will figure it out. Tell them exactly what to do.
- Book a free quote
- Call now
- Get 10% off this month only
Create urgency with a bonus or deadline. When you add a simple, clear call to action, you’ll see your inquiries increase fast.
📌 External resource: Creating Urgency in Sales Without Being Pushy
🎥 Video Tip: Watch: How to Build a High-Converting Offer in 3 Steps
Final Thoughts
At first, these steps may seem simple—but they’re incredibly effective. Focus on your customer’s needs, communicate your value clearly, and make it easy for them to take action.
